Welcome to my blog about my new book: Newscraft

I have just published a new book via Amazon's Kindle Books. It's called: "Newscraft: How to produce brand-journalism content that attracts customers and sells more products."

What is newscraft? It’s term I coined to describe a very specific form of brand journalism.

In short, newscraft is a hybrid that blends traditional journalism methods, tested copywriting techniques and proven SEO strategies to create a 600-800 word story that attracts highly targeted readers (online or offline), converts readers into prospects, and helps your client to move products out the door.

It works as well for business-to-business clients as it does for business-to-customer clients.

Is this book for you? Yes, if you are any of the following:

1. A professional in public relations or in content marketing who wants to carve out a niche in brand journalism, but lacks experience as a news reporter.
2. A journalist who is moving into public relations or content marketing, but lacks a clear understanding of how to make a career as a brand journalist.
3. A executive who want to understand how to get more impact – that is, a higher return-on-investment – from their company’s efforts in public relations or content marketing.

Please check it out. It's just $2.99 (cheap).

If you are an Amazon Prime member, you can borrow it for free on your Kindle. You can also read it on your iPhone or iPad using the Kindle app.

If you do read it, be sure to send me any suggestions for improving it for future editions.